The quantity, quality, and diversity of digital marketing and advertising to this new mobile, “Tik Tok” audience has created a DIY generation that is both sophisticated and media educated.
On the one hand, they are aware of advertising spin and are able to tune it out; on the other hand, they are more focused on self and consumption than ever before.
We know our audience because we are part of the demographic and have been involved in the technology industry for over two decades. We are our audience. This is a very tough market to reach if you come at it from the outside.
To truly understand it, you need to be a part of it. You need to be able to understand the dynamics before you have any credibility with it.