About Us
We want to highlight what the Florida Lifestyle is all about with things to do, beaches to visit, and fun in the sunshine state!
Who We Are
We are fun loving beach people, who love the ocean, sun & sand; as well as art & culture, music events, technology, and traveling all around the sunshine state.
Palma Non Sine Pulvere
Dare to try. That’s what it means if you are wondering. Our website was built for visitors, travelers, tourists, and residents alike, looking to explore all the different shades of the Florida Beaches.
Founder
Our Vision
What We're All About
Drive More Tourism Dollars to Florida
Florida’s tourism industry is a vital driver of the local economy, and our vision is to enhance online awareness to generate more “offline” traffic throughout the Sunshine State, all year round. By increasing our digital presence, we aim to attract more visitors, boost local businesses, and ensure that Florida remains a top destination for tourists worldwide and domestically.
The quantity, quality, and diversity of digital marketing and advertising to this new mobile, “Tik Tok” audience has created a DIY generation that is both sophisticated and media educated.
On the one hand, they are aware of advertising spin and are able to tune it out; on the other hand, they are more focused on self and consumption than ever before.
We know our audience because we are part of the demographic and have been involved in the technology industry for over two decades. We are our audience. This is a very tough market to reach if you come at it from the outside.
To truly understand it, you need to be a part of it. You need to be able to understand the dynamics before you have any credibility with it.